Buying attention

In a report obtained by this blog, assessing the success of the launch of the “Conference on the Future of Europe”, eurocrats boast about the event organised on 9 May in Parliament’s hemicycle in Strasbourg. In particular on social media attention, they write:

“The reach on Facebook was of 4 million, with 6 million impressions, 13,000 interactions (reactions, comments and shares) and 2.3 million video views. The total Twitter interactions were 1,000 (likes, comments and RTs), 6,000 video views, 10,000 live viewers, 94,000 impressions and 4,000 minutes watched among the 24 language accounts. The Europarl YouTube channel garnered 100 interactions, 1.100 video views and 6.600 impressions for a total of 6,000 minutes watched.”

Anyone dealing with social media, knows of course how attention is really for sale there. We will definitely return to this, but here is some initial evidence of EU actors buying social media attention with taxpayers money. Ultimately, as we gather more information about this, it should be possible to come up with the total cost to taxpayers per social media user paying attention to the “Conference on the Future of Europe”:

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